KARIN DARSA

Scouter app is a fun lifestyle app,

helping people create new interesting and beautiful content that will raise the numbers of followers in their social networks constantly, while enjoying endless new experiences.

WHAT

Mobile app | Concept project

ROLE

Ux | Ui | prototyping | illustrations

WHEN

2022

01

Why scouter

Back then: "A picture is worth a thousand words"

Today: "A picture is worth a thousand followers"

The British insurance company "Schofield" discovered that more than 40% of the people under 33 claimed that one of their main considerations of choosing a vacation destinations is how "instagrammable" is the location.

"Bloomberg" company also conducted a research with interesting results:

• Both millennials and gen Z travel more than any generation before them.

• They do all the preparations for their trips using a smartphone: researching destinations on social media, book flights and hotels via mobile, and constantly documenting their experiences and uploading them back to the social media.

• They all admit they idealize themselves and their life's while using social media.

Scouter app will assist them creating new beautiful, interesting content very easily

while traveling abroad or even just walking down their hometown streets.

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02

The Problem

Millennials, gen Z and "influencers" of all ages feel constant need to enlarge the number of followers on their social media.

They're constantly thinking of how to create new interesting content that would help reach their goal.

Scouter App is a lifestyle app with one goal - assisting people creating new content by locating special, interesting and photogenic locations that will create unforgetable pictures and would help raising number of followers on social media.

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03

competitive research

My market research focused on checking if such app exists, and if so, what are their weaknesses and strength. During my research, I found 2 competing apps:

Viewbound App

Depalo App

Strong Suits

• Allows looking for locations by city and by distance.

• Allows search by tags.

• Allows marking favorite locations.

Weak Points

• No directions on how to get to the locations.

• Doesn't show which locations are close to each other.

• Locations picture are small.

• User can't add his own locations.

• User can't share their photos with other social apps.

04

users research

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A good app is one that knows its target audience, while trying to get better understanding of the needs of the target users i posted a questionnaire to many people.

Some of them from the general population, and some of them make a living of social media.

103 people gave me a look into their social media usage habits, and here are some of the main conclusions:

43 %

Claims that their social media image is very important to them.

50 %

Claims that they upload new content at least few times a week.

42 %

Claims they give a lot of thought and plan their content.

55 %

Claims that photos of vacations or unique places get more comments and "likes"

30 %

Claims that it's important for them to travel to a photogenic location.

After the research results were received i did another comparison: between the answers i got from the main population and the answers i got from people that make a living of social media. the results showed that even though "influencers" had shown more involvement in every aspect of using social media, the average millennial/gen Z cares as well very much about his online image, what he uploads and how he appears to other users, they as well think a lot of their followers numbers and how to enlarge them.

In conclusion: an app that would assist creating new content easily will contribute a lot to the goal of enlarging followers numbers. it would save time to people who makes a living of social media, and to the main population it will improve the content and image, and that is desired by everyone.

05

wireframe sketches

The research left me with a lot of information about my potential users, their needs and their problems that weren't solved by the competitive apps.

Then i had to realize how to organize all these conclusions into a convenient friendly interface, deciding which features to include and understanding what is the main need and structure of the app.

The wireframes helped me organizing all that information into what will become a great product.

06

The Product

My structure and color choices for the app were intended to highlight the beautiful photos which are the heart of the app. and make a young, fun and playful design.

The selected colors came from the sunset color palette but are also very common as color blocks in Instagram fashion photos, and are often described as "millennial colors".

FE9949

FFD521

84CEA2

AEE1E2

02AECC

DEAAAC

FD9F93

D5000C

Home page that makes you want to buy a flight ticket

In the home screen, the user can look for a specific traveling destination the moment you enter the app.

There is also a big circle with running images of 10 most tagged cities in the world at the moment and a mention of how many hashtags they currently have, the information and photos are updated once a week.

The cities photos will always be from a new location that was uploaded to the app and will be very appealing to make you want to dive into the app.

find pages

Since the main feature of the app is assist locating beautiful, interesting and unique locations i gave the users few options finding the ultimate location for them:

• Find by closest to you

• Find by cities

• Find by featured locations of the week

• Find by tags

The variety of search options makes it easy and comfortable for every user finding exactly what he is looking for.

1. Find By Closest Tab

The users can check the area near them and find all the location close to them, it makes users time more efficient and save unnecessary walking around.

every time they are in a location they can already see what is the next closest place to them.

The users can choose the distance they define as close to them.

Then they can scroll left or right to check the close locations.

They get all the information about the location:

• The place's name, how many hashtags it has.

• How did other users rated it : general rating for the location and rating for: how photogenic it is, how photogenic is the food

, how successful was the photo in other social media networks and how tolerant is the place for photo shooting.

• Best time of the day to shoot,

• contact information and how to get there (including a map)

• few more words about the place

• another set of photos of food from the location

• and last a nice to have feature that recommends the user what to wear to the location (all links will be sponsored).

The user is also welcome to rate the place in the review button.

When the user clicks the main photo he is transferred to the location page with all the photos other users have uploaded from the location.

When the user will click the profile pic on the top left side of any photo, he will get to the user's profile, there he can choose to follow him.

2. Find By Cities Tab

This section will most likely be used by a persona that is planning a trip to a different city.

It would help users be as prepared as possible, making sure they can't miss any must shoot location. They just need to check any subject that interest them and see what the city has to offer.

They can mark locations as favorites, their traveling would become so easy, just open the favorites and you're ready to go.

When entering the page the users scroll down and see a selection of cities they can choose from, the cities are organized by their hashtags rank that updates weekly.

After choosing a city they are instantly transferred to the city page.

The city page is organized by different subjects to make the search easier. The subjects are:

• Cafes & Restaurants

• Facades

• Green

• Walls

• Food

The user can get all the information about any location just as seen in the find close page.

• Art

• Near Water

• Architecture

• View

• Landmarks

3. Find By Featured Tab

This section is recommending users new locations that were uploaded to the app the past week and got lots of favorites.

The locations come from different subjects, and just give the user

"a taste" from new amazing locations.

It's "the best of the week" in a nutshell.

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4. Find By Tags Tab

This section assists users find locations by tags.

The search is built in an unconventional way as a collage that changes from time to time and is built of most popular tags the users use.

When clicking a tag button a page that contains all the photos tagged with the specific tag opens.

favorites pages

While users wonder the app they mark locations they like as favorites.

The favorites section can help users while planning a trip to a different city and especially while they are already there.

The favorites that were marked are divided to 3 Tabs to assist the users locate what they are looking for vey very easily:

• Closest

• Cities

• Themes

The variety of favorites options makes it easy and comfortable for every user finding exactly what he is looking for.

1. Favorites closest Tab

This section is showing users the locations they marked as favorites and are closest to them.

All they have to do while traveling somewhere new is just open this tab and get all the things they already marked and want to see just next to them, including a map inside of every location that shows these places, it makes travelling and location scouting so easy.

2. Favorites cities Tab

This section is showing users every city they marked favorite in.

When the users click the city name they are transferred to the city page, every city page has 10 tabs by themes that helps them finding anything they need very easily.

The themed tabs are:

• Cafes & Restaurants

• Facades

• Green

• Walls

• Food

• Art

• Near Water

• Architecture

• View

• Landmarks

3. Favorites Themes Tab

This section is showing users their favorites divided by themes, in every theme they have their favorites from all around the world.

This way they can see immediately all the best coffee places around the world, and also find easily a coffee place they looked for and couldn't remember his name or in which city it is for example.

The themes on this section are:

• Cafes & Restaurants

• Facades

• Green

• Walls

• Food

• Art

• Near Water

• Architecture

• View

• Landmarks

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Profile page

The profile page on the app is the place the user can see all the former locations he uploaded to the app and off course upload a new location.

The page is divided to 2 tags, one side is he's own profile and on the other tag he can see a list of the people he follows.

On the top right side of the page there are links to different social apps, from there the user can move to his profile on different social media apps and see the upload he made from scouter app.

1. Profile - My Trips Tab

In this section users can see all the locations they have uploaded before to the app and also upload new locations.

The upload process is very simple and intuitive and the users can check supporting directions from the app of how to upload a new location in every step of the process.

At the end of the uploading process the users can choose from the sociable buttons with which of their other social apps they want to share the photo.

they can also transfer into their pages in all these apps very easily with the social media buttons on top if they want to see how their new post is posted there.

2. Profile - Following Tab

In this section users can see all the other users they are following.

When clicking a user's name they are immediately transferred to his page, there he can see the locations the others user has uploaded and also move to his profile in his other social media networks by clicking the social media on top of his page.

In our app there is no feed since the essence of the app is assisting users finding amazing locations and not following other users, this tab is only meant for use if the users want to do some more research and get some more inspiration from other users.

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